The five cognate strategies that are used in business writing are clarity, conciseness, credibility, arrangement, and tone. In the business writing, there is a need of involvement of clarity as it helps to understand the content clearly. This particular cognate strategy helps the receiver to decode the message and to understand it completely and quickly without any kind of confusion. The word choices play an important role in maintaining clarity. The maintenance of clarity will actually enhance the quality of the business writing (McLean, 2010).